Our Google AdWords training also known as the Search Engine Marketing demonstrates how to implement and manage online advertising campaigns. The Pay per Click (PPC) Advertising course covers the key concepts and terminologies used within the PPC field and, will equip participants with the practical knowledge and skills to build and maintain an effective PPC strategy.
Trainees will develop a clear understanding of the fundamentals of search engine marketing and how Pay-per-Click Advertising systems work, develop advanced keyword research and selection skills, and learn how to apply these to Google AdWords campaigns.
Google AdWords tutorial will help students to also be able to analyze current search marketing activities and target campaigns to key audience groups in order to enhance and improve click through rate, recognize the features of a strong ad copy and develop skills in writing compelling ads.
Google AdWords course will cover how to set and manage budgets to Ad Words and, how to measure and analyze their effectiveness by exporting detailed campaign management reports in order to see how they align with established baseline expectations. Data protection and privacy issues associated with PPC are also made aware to trainees.
We offer one-on-one method of Google AdWords tutorial to our trainees, the duration for the course is two (2) weeks. The cost of the Google AdWords training is R2,000.00.
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